How much does done-for-you social media cost for a B2B company?

Quick answer: done-for-you social media for a B2B company usually costs $1,000 to $5,000 a month, and some agencies won't start below $5,000. Ours is $5,000 a month with a 3-month minimum. That includes a brand film in month one, a film day every quarter, and about 20 posts a month that we plan, make and post.

Most social media management for B2B companies costs $1,000 to $5,000 a month, and some agencies set $5,000 a month as their minimum. Our price is $5,000 a month with a 3-month minimum, and it includes a brand film in month one, one film day every quarter, and about 20 posts a month (reels, carousels, image posts and text-on-video) that we plan, make and post for you.

It comes with a results guarantee: up 50% by day 90, or we keep working free. I'll explain exactly how that's measured below.

I'm Graham Kuhn, and I run Focus Films out of Woodstock, Georgia. I'd rather give you the number up front than make you book a call for it.

What do social media management packages cost?

Social media management packages usually run $1,000 to $5,000 a month, whether you're comparing Atlanta social media agencies or national ones, and the range gets much wider once video is involved. Here's what the quotes we see run:

• Most of the pricing guides I've read land at $1,000 to $5,000 a month.
• Fresh Content Society gives a range of $2,000 to $25,000 or more.
• When agency owners on Reddit's r/agency compared notes, answers ran from "$500/mo, productized" to "Minimum $5K a month."

The spread comes down to one question. Who makes the stuff that gets posted? A $500 package schedules posts from templates and stock photos. A $5,000 package should include real production: a crew, your people on camera, and editing. Ask every agency you talk to where the photos and videos come from.

What's included in our $5,000 a month?

Everything it takes to put your people in front of your buyers every business day. You give us one day a quarter. We handle the rest.

It starts with the Deep Dive. A week before your first film day, we sit down with no cameras and walk through every question. Within a week of your yes, you also get one page of what your best clients say, in their own words.

Once a quarter we film. Your people tell your story the way they'd tell it over lunch, and that one day covers three months of posts. In month one you get a brand film, which is $8,500 on its own. Your sales team can send it the day a buyer asks.

From there it's about 20 posts a month, one every business day. Reels, carousels, image posts and text-on-video. Buyers stop for different things, so we mix them on purpose. We write the captions, design the graphics and post them. You approve each one within two business days.

LinkedIn posts go on your company page, and your people reshare them from their own profiles. We send a reminder each week.

What's not included?

Replies to comments and messages stay with your team, because your people know the answers and your buyers want to hear from them. We don't manage personal LinkedIn profiles, and we don't run ads.

If you want a film day every month instead of every quarter, that's a bigger version of the Partnership. Ask me about it on a call.

Is outsourcing cheaper than hiring someone in-house?

Outsourcing usually costs about the same as one hire's salary, and you get a whole crew instead of one person.

A recent job posting in Alpharetta for an in-house social video creator listed $43,000 to $72,000 a year. The Partnership is $60,000 a year. That salary range doesn't count payroll taxes, benefits, the camera and lighting gear, editing software, or the time someone spends managing that person.

The bigger problem is that one person can't do all of it. Twenty posts a month means planning, interviewing, shooting, sound, editing, design, writing and posting. Most people are great at two or three of those. The rest gets rushed, or it gets skipped.

If you already have a marketing person, good. Keep them. We hand them finished posts, or we post for you, and they get their week back for the work only they can do.

Why are some social media packages so cheap?

Cheap packages are cheap because nobody from your company is in them.

They run on templates, stock photos and quote graphics. The posts go out on schedule, the monthly report shows impressions, and your boss asks the only question that matters: "Did it bring in any clients?"

Before buyers call, they look you up. If your feed is stock photos and holiday posts, it tells them nothing about who they'd be working with. They call whoever showed up.

I'd rather 100 of the right people see your posts than a thousand of the wrong ones. That only happens when the posts are your people, talking about the problems your buyers have.

What if we want to do it ourselves?

Doing it yourself works if you have someone who will pick up a phone and film every week. For that, we made the $1,500 Game Plan.

It's 30 days of posts written for your team to film and publish: reels, image posts, text-on-video and carousels. Every post is written around the problems your customers actually have, in your voice. You make them and post them. We give you the plan and the words.

It's a good fit for a team with the time and a little comfort on camera. And if you do the Game Plan and later want us to take it over, the $1,500 comes off your first month of the Partnership.

How do you know if it's working?

We measure it on your LinkedIn company page, and we put a guarantee on it.

On day one, we snapshot two numbers: followers and page visits from the industries and job titles you sell to. If neither one is up 50% by day 90, we keep editing and posting from your footage free until one of them is. Either number counts.

Your part: give us access to your company page, show up for film day, and approve posts within two business days.

The numbers aren't the only sign. At a healthcare conference in Vegas, a man walked up to one of our clients, put out his hand and said, "I recognize you from the videos you post on LinkedIn." That's who we make the videos for. The people who buy.

And the brand film from month one does its own work. A luxury basement remodeler answered a new lead with his brand video instead of booking a meeting. The prospect signed a $150,000 project within days.

Who is done-for-you social media worth it for?

It's worth it for established companies where one new client a month covers the $5,000.

That usually means companies doing $3 million or more, already spending on marketing, and winning work on trust, where buyers check you out before they call. Builders, manufacturers, professional services and healthcare firms fit well. If you're a startup, or every dollar has to come back next month, start with the Game Plan instead.

Common questions

How much does social media management cost per month?

Most B2B social media management costs $1,000 to $5,000 a month, and some agencies start at $5,000. Ours is $5,000 a month with a 3-month minimum, including a brand film, a quarterly film day and about 20 posts a month.

What's included in a done-for-you social media package?

Ours includes a brand film in month one, one film day every quarter, and about 20 posts a month: reels, carousels, image posts and text-on-video. We plan them, make them and post them. You approve each post within two business days.

Is it cheaper to hire a social media manager?

Usually not by much. A recent Alpharetta posting for an in-house social video creator listed $43,000 to $72,000 a year, before taxes, benefits and gear. The Partnership is $60,000 a year, and you get a crew that shoots, edits, designs and posts.

What's the minimum contract for social media management?

Ours is three months. It renews in three-month blocks, and if you want to stop, you give us 30 days' notice before the next block.

Do you reply to comments and messages?

No. Replies to comments and messages stay with your team. Your people know the answers, and your buyers want to hear from them.

If you're comparing quotes and want a straight answer on what fits your company, book a 15-minute call with me. If the Game Plan is the better fit, I'll tell you.

Talk soon, Graham